Sunday, 27 May 2012

Playing with the imagination

     " It doesn't matter what you see. "

This ad is hilarious. It is full of ambiguity. For namesake, it is a beer ad but it actually shows something else. 

" It doesn't matter what you see. What's important is what it is. What's important is the beer. "

It talks about the beer but wants us to see something else. People will easily notice that this ad is showing a hand trying to grab a breast. This is the image which is being projected and that was the only aim. Much emphasis is laid on the bigger image of the mug which looks like a breast and the full picture is in a corner of the ad; really small. It is a double-meaning ad and again the sexual connotation is present. Even the message is indicating us to stare at the 'breast.' 



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