Saturday 26 May 2012

Semiotics

Semiotics suggest that even the most realistic representation produce an encoded version of reality rather than reflecting or mirroring reality directly. 
We see the world through the lens of cultural knowledge. When we look we see something visually but when we see it and understand it, that is because we are seeing it through our cultural knowledge otherwise we would not make sense of it. The cultural encoding does not necessarily have to draw on any kind of natural association between the idea that is represented and the way it is represented.

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